Strategy for the Panini La Liga album on TikTok
Scoring a goal with Generation Z
We all know the Panini La Liga sticker album. An icon with a place in our hearts that, during 2023, also needed a presence on TikTok. Let us tell you how we helped the brand enter and score big on this social network.
Our target audience on TikTok was threefold: Generation Z, football lovers, and collectors of the album and stickers. To score at all three goals of our audience, we created strategic content lines that could coexist and connect with users.
We generated organic videos using all the native tools of the platform. First, with a teaser phrase in which we toured the main La Liga stadiums... As if we couldn't know football fans?
Seguimos con vídeos tácticos de unboxing de cromos y álbumes hasta sacar al campo a nuestro jugador estrella: el reportero Panini. Esta figura nos permitió hablar directamente con la afición de tú a tú y hacerles participar en el TiKTok de la marca con preguntas de alineaciones y dinámicas de resultados en las que el Álbum de la Liga estaría siempre presente.
We continued with tactical unboxing videos of stickers and albums until we brought our star player onto the field: the Panini reporter. This figure allowed us to speak directly with fans and engage them on the brand's TikTok with lineup questions and dynamic result discussions where the La Liga album was always present.
